Become a 'Vacationaut'! New Ad Campaign Launches to Boost Space Tourism

A new advertising campaign seeks to turn Florida's vacationers into "Vacationauts" by encouraging people to incorporate rocket launches and other space adventures into their trips. Space Florida, a state-run space development agency, has teamed up with Paradise Advertising to launch the world's first publicly funded space advertising campaign. The agency is using multimedia to inspire people in Florida to add some space to their fun in the sun.

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